Kill List Trailer Analysis

• The genre of this film is action/horror which is shown in the trailer through the use of quick paced editing and guns and running to show the action and the dark mysterious shots and slow, creepy tension building music to show the horror.
• The narrative of the film is not made very clear in the trailer which works to an advantage as it makes the audience more curious as to what the film is actually about and makes them want to see it to understand more.
• The unique selling point of Kill List is that it's a British film which shows off great British acting talent. Another unique selling point is the mix of two genres that are very different, Horror and action are very rarely combined so this makes the movie very interesting and makes the audience very intrigued.
• The target audience for this film are men because of the mix of two genres that are very male orientated. 
• The trailer shows both genres very well without devoting the majority of time to one genre it balances out well. The trailer starts with a bit of background and setting the scene then moves onto action when they kick in the door and at this point the music is amplified and increases pace along with the shots shown on screen. The shot is then fired and a very creepy high pitched sound starts as the inter title appears. The sound then meges into creepy music to show the start of the horror section of the trailer.
• The music used uses low beats along with high pitched whining sounds to create tension and uneasiness in the audience.
• The inter titles use a font that suites the horror genre well. The text is contrasted to the background with white text on a black background. The text has what looks like greyed blood splatters on some letters to give a worn look to the text but also link back to the fatc this film is about a hitman. All the intertitles are reviews that highly recommend the film.
• The auidence are shown lots of characters in the trailer but they are all very mysterious which increases the audiences curiosity to want to see the film to find out more. This also links in to the cross cutting in the trailer to a woman and child that obviosuly have a link to the main character and are important but they again remain quite mysterious.
• At the end of the trailer it reaches a climax where shots are less than a second long and the audience see what looks like a mob of people holding torches but are moving in an unusual way which creates a feeling of uneasiness but also curiosity to go and find out more.
• The very end of the trailer ends with a long shot of a woman waving in a field and the main character waving from a window with a voiceover from a child saying "Wake Up" which leaves the audience with a sense of creepiness but also wanting to find out what everything they have just seen means.
• The trailer for Kill List skips about in time and place a lot making it hard for the audience to keep track of everything that is happening and the pace changes at 3 different points in the trailer which keep the audience interested and paying attention which in turn keeps them asking questions in their head that can only be answered if they see the film which therefore makes it worthwhile as the trailer is fulfilling it's purpose of making people see the film.