The Dark Knight Trailer Analysis

As we have chosen an action film for our trailer I have chosen to analyse the Dark Knight Trailer.

• The trailer uses a monologue over the top of the footage and black screens sperating footage that create tension and is used very effectively to give the audience a sense of anticipation and intrigue that keeps them focused on the trailer. The voice used is also well spaced out and has good length pauses to also help with the anticipation but is also very clear so is easy for the audience to understand and this could be effective in our trailer as it could be from the killer's point of view overlooking the protagonists life and watching him and explaining to the audience his life and story.
• The trailer also cuts from action scenes such as explosions to people clamly talking which creates pace change and is unusual so the audience feel uneasy because it is not following normal trailer conventions which we can use to create an interesting bond between our audience and the characters.
• The trailer uses abnormaly long black screens to seperate clips such as the 2 second long black screen whilst the joker says "good evening ladies and gentlemen" which creates tension but also allows the audience to focus on speech and sound as well as images and then the black cuts to the joker shooting his gun. We can use this technique to exagerate the killers voice and power to the audience.
• Also in the trailer the speech becomes shorter towards the end and key quotes are said to the audience such as Harvey Dents quote about living long enough to see you become a villain the music stops to create a hard hitting moment for the audience and to signify its importance which we can use in our trailer to create either a heart stopping moment for the audience or just show importance on a tag line or major quote from our film.