In what ways does your media product use, develop or challenge forms and coventions of real media products?

• The title of our film is Eye to Eye however we have reversed the second "Eye" to symbolise the theme of the alter ego as it follows the main narrative for our movie. The font used in the title follows the action genre as it is fading and a little destroyed at the bottom which symbolises action and explosions and things being destroyed and the contrast of the white text on a black background makes the text almost pop out to the audience. 
• The second shot shows the setting of the office shown by the double doors with blurred glass which is a common convention of an office. The bland white colour scheme also shows the typical office convention. This shot follows the genre of action films well as it shows the normal life before you find out about the action side to the character.
• The third shot shows both costume and props. The prop is a ransom note which is clearly shown in the shot and follows the conventions of a ransom note with the cut out characters stuck on a page which also follows the genre by creating tension and a motive as well as being clear to the audience that the prop is a ransom note through clear representation. The costume is a typical representation of an office worker wearing a shirt and trousers which the audience will know shows a normal office job through the representation of the costume and the mise en scene of the shot with the white walls. 
• The fourth shot shows the office worker leaning down to splash water on his face in a mirror and when he looks back up he has changed to his alter ego which is shown through his costume and facial expression. This shot shows our narrative as its the first time you see his alter ego and this creates tension and curiosity within the audience wanting to know more about this character. The editing of this shot also makes it appear seamless which makes the illusion to the audience even more convincing and allows them to be immersed in the trailer.
• The fifth shot shows one of the intertitles in our trailer. The font used is different to the one used for the movie title however it still shows signs of destruction in the font with the letters falling apart which follows the genre and narrative of our film. It also hints to the audience about the narrative of the film through the font for the same reasons. Again it uses contrasting colours to stand out and grab the audiences attention. 
• The sixth shot shows a shot just before the charcter changes into his alter ego and this shot shows his emotion at finding his family have been kidnapped through his body language and looking down which hints to the audience that there is more to this character and that he wont let this crime go unpunished. The audience then use the rest of the trailer to reinforce this hypothesis.
• The seventh shot shows the car chase scene where you are looking back at a pursuing car in the wing mirror. This shot shows the genre as it is fast paced with quick cuts to gear changes and the speedometer rising which shows action and tension as the character is trying to evade his pursuers and evade capture which clearly shows the action genre as this scene shows various conventions of an action film.
• The eigth shot shows the first time we see the main character in his normal persona at his normal job. The audience dont really know what to think when they see this character as he seems like a normal office worker but they are slightly intrigued as they know the genre of the film so through the conventions of the genre they know there must be more to this character. This representation of the character allows the audience to link with him as well as allowing the narrative to flow naturally and create anticipation for the film.
• The last shot shows the only real special effect used in our trailer where shots of a masked figure in a pitch black room is layered with static to create tension and unease in the audience and add a hybrid genre twist to our film with elements from horror films with the quick shots and dark figures that are never truely clear as static covers up the footage for the majority of the time its on the screen. This hints at the narrative as the audience will assume the kidnapping has something to do with this masked figure.